Apparently Donald Trump just isn't keeping Bill Rancic busy enough in the Windy City. The "Apprentice" winner has signed on for a second job, as a corporate spokesman for Advanta, an issuer of credit cards for small businesses.

Rancic, an Advanta cardholder himself from his days as an Internet cigar salesman, is currently working as an owner's representative for Trump at the new Trump Tower in Chicago, serving as The Donald's eyes and ears at the building site.

Presumably Rancic has enough time to be an ambassador for Advanta, making public appearances and becoming visible in the company's promotional campaigns. The company is the third largest seller of credit cards to small businesses behind Wells Fargo and Citibank.

"Bill represents a new generation of entrepreneurs," says Advanta Chairman Dennis Alter. "He is a dynamic, passionate and intelligent business leader who embodies the entrepreneurial spirit and drive that makes business owners unique. He is a reflection of the great American dream to run a business and is someone who will represent our company very well."

Rancic's first book "You're Hired: How to Succeed in Business and Life" will be released this fall. The second season of "The Apprentice" also premieres this fall, on NBC.